But its sudden online dominance seemed to pose an existential question for more traditional outlets. “ A quiz is not, generally speaking, journalism,” a writer at NiemanLab pointed out, in a piece headlined “Are quizzes the new lists? What BuzzFeed’s latest viral success means for publishing.” The quiz is also not a new form, the writer noted it was, along with comics and cartoons and crosswords, the sort of diversion that had long accompanied the news. When BuzzFeed quizzes-“What City Should You Live In?” “Which Al Roker Am I?” and so on-seemed to take over the Internet, five years ago, many veteran journalists and media critics weren’t sure what to make of them.